Client Barometer
Yes, we all know our Clients really well.
Or do we?
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Our Client relationship survey ensures Agencies gain insight they can act on - whether positive or negative.
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With the NPS survey data in hand, we map the Client Engagement Score progress for the Agency over time - diagnosing opportunities and threats per Client, and developing strategies for growth.
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This ensures healthy relationships can generate greater return, and the more extreme, negative outcomes are avoided.
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Because most every pitch in the history of marketing started with the previous Client/Agency relationship breaking down.
And successful Agencies rightly celebrate their Client retention.
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Brilliant Basics training
Every day is a school day.
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If the Client visit to the Agency doesn't feel like 'double art on a Friday'; if Account Managers aren't charging for that 3rd round of amends; if agendas and room preparation have been left in the 1990s...
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The effect is felt in Client Engagement Scores. And on the bottom line.
Very often it's an easy fix though. Or rather a series of them.
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Our training irons out the Agency creases, ensuring all that great work is seen in its best light, and that everyone in the Agency is contributing to revenue potential.
Right First Time
Put simply, any time an Agency does 're-work' they're chiselling away margin.
(And often moving away from ideas they truly believe in).
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Our approach focuses on how to minimise this wastage. Much of which is obvious. But when you're in amongst the weeds, it sometimes takes an experienced outsider's guidance.
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It requires one team. All departments working in synch. Along with some clear process and methodology.
Oh, and someone who has delivered Right First Time for Agencies before, and has seen the power (margin delivery) behind the changes.
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